You need a set of good dishes – but you don't need to break the bank to get it. Vikko is serving quality glassware, flatware, serveware and dinnerware collections at an unbelievably good price. Mann Sales crafted an elevated brand experience and tapped Motif for Vikko's ecommerce experience, which includes a custom Shopify website and email marketing.
Approach
Before Vikko, tableware shopping happened at overwhelming department stores or piecemeal at different discount shops. Now, you're getting the complete tableware experience at once, creating beautiful tablescapes with ease. It was essential that the website reinforce this one-stop shop experience with superior navigation, immediately acquainting new visitors with their vast collection.
user experience
Product pages encourage shoppers to view the full collection with expansive custom sections, and increase their order value by bundling items together. Collection page iconography helps shoppers get a bird's-eye view of the full range. And a tablescape menu offers inspiration, educating users on Vikko's unique wares and their versatility.
Emails
A full collection of email flows supports the main website experience, increasing customer retention and customer lifetime value. The emails build on Mann Sales' thoughtful messaging, introducing customers to the full tableware experience and the beauty of celebrating every moment with a laden table – all in a delightful brand voice and immersive imagery.
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