Vant is a DTC home furniture brand with an innovative – and beloved – hero product: headboard panels that snap into walls and transform bedrooms from ho-hum to hotel-like. After launching with their classic panels in the 2010's, they've since added a host of harmonious furniture and decor to let homeowners create the relaxing resort space of their dreams. Motif gave the Vant brand a subtle, more fashion-forward refresh and updated their website page-by-page as part of an incremental conversion-forward strategy.
Approach
With thousands of 5-star reviews, Vant was already a beloved brand. We updated their website to feature more user-generated content from Instagram features and video reviews. We also created a more supportive and educational customer service experience. By strategically improving the website (instead of a complete overhaul), we were able to retain the original brand, avoiding confusion – and closely monitoring conversions.
user experience
While we retained the original logo for brand equity, we heightened the luxuriousness of the design elements around it. Vant's glamorous furniture style inspired our design refresh, with feminine typography and a more elegant aesthetic.
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