When the minds behind Bebe Kangaroo, a baby gifting brand, approached Motif, they had one main requirement: They wanted something that looked totally different. No pastel colors and overt cutesiness – they wanted stops-you-in-your-tracks luxury. Most new moms get pacifier clips wrapped in cellophane. But Bebe Kangaroo mamas will get something different: unexpected luxury and a curated gift experience.
unexpected
With such a memorable name, we wanted the visuals to reflect that and match the tone. From the business cards to the packaging, our goal was to make someone stop and look. The kangaroo-inspired pattern and the holographic accent color both bring a feeling of fun to an otherwise clean and sleek brand.
Modern
Bebe Kangaroo celebrates gifting at it's peak, and its brand does the same. A touch of fun combined with simplicity - no dainty details here - helps Bebe Kangaroo live up to its own name. The hand-drawn pattern and colorful touches make the brand feel relevant and ready for your gift experience.
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