Katz Furniture isn't just a furniture brand; it's a beloved, decades-old mainstay in Lakewood, New Jersey, the first destination for blushing brides and experienced homeowners alike. Motif gave their website a facelift, enabling new generations of shoppers to find everything they need for their homes online.
Approach
Katz was ready for an update – but they weren't ready for online shopping, a complex process for furniture. So we built the website with shoppability in mind, but turned it off for the time being. The website exists as a detailed, educational catalog shoppers can peruse until they're ready to visit the store in person.
User Experience
Since the main call-to-action is a store visit, we took advanatage of every opportunity to drive users to visit, and made our opening hours clear. The navigation system is comprehensive, providing users with a clear overview of the extensive collection, from the main menu to the sub-section design on each collection page.
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