Meet the most luxurious wig in the world: ethically sourced, hand-selected virgin hair, invisible lace, and innovative weft distribution techniques. Shani Wigs has been crafting custom wigs and hair pieces for years. Now, they were ready to take it online. We worked extensively to create this one-of-a-kind Shopify website. From a product page that allows users to enter their measurement and personalize their piece, to educational content to keep wig wearers abreast of the latest hair techniques, every inch of the website was lovingly built from the ground up – just like the wigs themselves.
Approach
When selling a high-ticket item like luxury wigs, it must be presented in a way that matches expectations. Shani, the eponymous founder, wanted a fully custom website experience that allows shoppers to customize Shani Wigs' high-end hair pieces to their specifications. Thoughtful copywriting and high-end design details bring it all to life.
user experience
The goal: match the custom experience of visiting Shani's stunning atelier and wig shop on the website. The comprehensive purchase flow begins with product customizations built into the site, and is supported by comprehensive email flows that guide, educate, and nurture the buyer through the purchase. Motif Studio built a fully custom site (no templates here!) to properly showcase the wigs in all their glory.
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