Point is a fashion brand focused on cult-favorite, gorgeously simple, comfy essentials: The stuff you want to live in every day. While their original brand had gained brand equity, they were ready for a brand that felt more effortlessly upscale as they appeared in more shops and became the It Brand for fashion girls. The goal: A brand that looks and feels minimal, beautiful, and effortlessly wearable.
modern
Point’s fashion line celebrates simplicity and clean lines, and its brand does the same. A touch of masculinity and simplicity - no girlish details here - helps Point live up to its own name. The original compsition of the 5-point logo, with the O in the center, is high fashion yet nods to Point's name without feeling precious.
upscale
While ‘masculine’ can sometimes come across as strong or powerful, here, we tapped into its more elegant form: an expensive color palette, modern, sleek typography, and luxe art direction keeps Point looking on par with any high-end brand.
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