Rooie is a kids fashion brand brand ignited by the fiery energy and spirited personality of redheads. Each piece is meticulously crafted to empower kids to express their unique personalities with confidence, blending sophistication for the moms and the vibrant charm that sets each child apart. Motif brought Rooie's brand vision to life with an attitude-filled brand and fun custom patches that will feature throughout their apparel.
High-end.
Quality pieces on par with luxury children’s brands means Rooie's branding needed to feel thoughtful and sophisticated. Although the brand is bold, it retains elements of sophistication – the unique color palette, the pattern consistency – that echo high-end luxury.
REBELLIOUS.
Rebellious. Rooie stands out from other brands with a splash of fun, irreverent energy. (Read: NOT quiet luxury.) The bold wavy motif woven throughout, inspired by wavy hair strands, loud colors, and cool-girl patch aesthetic all come together for a brand identity that's deliciously fun, unforgettable, and ever-so-wearable.
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