The clothes Pippin makes may be small, but their approach to fashion is bold. Instead of tacky fabrics, Pippin crafts everything in delicious, comfortable cotton: Gorgeous to look at, yummy to wear.
By introducing Pippin’s target audience to modern, minimal babywear that uses natural fabrics and on-trend tones, Motif positioned Pippin as a pioneering brand that embraces the elegance in
nature (and says no to synthetics).
upscale
There’s only one way to do luxury right, and that’s to go all the way: a finely crafted brand identity, sumptuous details, and an unmatched customer experience. We went with a soft color palette, a refined wordmark, and a cotton-inspired icon.
Minimal
We embraced a “Soft-Scandi” look that is as on-trend as it is timeless. While Scandinavian designs skews minimal and geometric, we added a touch of softness in the typography and shapes to make it feel sweet and child-friendly.
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