Levou

feminine

Most female fashion labels are a bit dainty – but for Levou, a brand that empowers women through clothing, femininity is woven into its soul, its mission statement. From the soft luxurious color palette to the stylish typography and wordmark, every inch of it celebrates womanhood in a way that's not tacky or pasted on.

athletic

Although we’re appealing to the female sophisticate, we still want to pay homage to our origins: athleisure. After all, these clothes will look just as good (and perform just as well!) at the gym as they will in that corner office – so a touch of rugged energy will be that perfect counterbalance. We added forward movement throughout the brand, from the wordmark to the pattern.

flexible

As a day-to-day practical piece of clothing, Levou's message "everywhere, anywhere." The “Where you go, Levou goes” language (and corresponding pattern) shows superfans that our clothing work with
everything going on in their lives. We designed a mesmerizing typography-driven pattern is made up of places and times you’d wear Levou.