"Water restoration near me" – When it comes to damage restoration, having a clear, strong, highly findable website is essential. But once someone finds your website, what will they do next? For Blanc Restoration, we created a website that balances SEO (search engine optimization) with brand. Playful visuals and strong messaging – speed, speed, speed – are nestled right alongside keyword-dense FAQs and high-conversion practices.
Approach
Throughout the site we really emphasized time as a main factor since restoration projects are typically time sensitive as these are people's homes we're talking about! All the buttons and callouts are made to give the customer the sense that we're running right over to you. Restoration can feel very vast and alone when it's your house that's flooded. We wanted to reassure people with the Blanc process clearly written out so they know what to expect. We wanted this to be a very soothing experience for them in terms of knowing they're in the hands of someone who understands what to do.
Memorable
Balancing professionalism with unique-ness can be tricky. When going about creating illustrations for the site we focused on keeping it sleek and not distracting but still fun and special. We loved including fun pops of brightness throughout the site and balanced it out with the grey and white accents to keep it stable.
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