Avenues Recovery is a national drug and alcohol rehabilitation company with locations across the US and a transformative clinical program that's consistently rated 5 stars by residents. Motif Studio completely recreated their online experience to capture the hearts and minds of visitors on the cusp of change. Evocative storytelling, rich illustrations, and an elevated brand refresh work in tandem to encourage that first step in the journey.
Approach
Our overarching goal: Create a sprawling, immersive website that resonates deeply with visitors – and converts them. From a powerful content management system for their complex blog hierarchy to HIPAA-compliant integrations, the Avenues team had rigorous requirements for their website to properly serve their needs. We built it out on HubSpot's flexible, user-friendly CMS so the team could enjoy maximum control, even without a developer.
messaging
People struggling with addiction are in a low place, and "We're here for you" often isn't enough to convince them to take that first step. So we went with an empathetic approach, using immersive storytelling techniques. We balanced warmth (a loving staff, empathy, and our never-giving-up promise) with education (an in-depth, beautiful How It Works walkthrough, an introduction to our strong clinical angle, a powerful multimedia resource hub, and so much more).
brand refresh
We refreshed the Avenues brand ever so slightly, building onto the Avenues logo with a color palette and typography suite that's soothing yet strong. Soft website animations and stunning, large-scale photography – taken on-site with real residents – brings authenticity and grit to the website that stock photos never could.
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